We turn brand stories into media opportunities.
Beacon Digital PR is built around one discipline: earning genuine editorial coverage. Below is a closer look at how we run campaigns, the kinds of clients we've worked with, and the wins those campaigns have produced.
Our client campaigns have earned coverage in
How a Beacon campaign actually runs
Every engagement follows the same disciplined sequence — the details below are what we actually do at each stage, not just the headline.
Discovery & strategy audit
We start by learning your business, audience, competitors, and existing coverage footprint before a single pitch goes out.
- Audit of current backlink profile, past press mentions, and domain authority
- Stakeholder interviews to identify angles only your company can credibly tell
- A written campaign brief with target outlets, timeline, and success metrics
Research & data development
Most coverage starts with a number worth citing. We build the original research or dataset a campaign will be anchored on.
- Survey design, data partnerships, or analysis of public datasets
- Fact-checking and methodology write-ups so journalists can cite with confidence
- Identifying 2–3 newsworthy angles from a single dataset
Story & asset creation
We turn research into assets journalists can actually use — visuals, interactives, and clean data tables, not just a press release.
- Custom charts, maps, and interactive tools built for embedding
- A press-ready summary with quotes, stats, and imagery pre-cleared for use
- Formats tailored to each outlet type: broadcast, digital, trade, or lifestyle
Media list & targeting
Generic media lists get ignored. We build a curated list of journalists actively covering your specific niche.
- Manual research into recent bylines, not just outlet-level guesses
- Segmented lists by beat, region, and outlet tier
- Ongoing list maintenance as journalists change roles or beats
Outreach & pitching
Every pitch is written for the specific journalist receiving it — referencing their past coverage, not a mail-merge template.
- Personalized subject lines and opening lines for each reporter
- Structured follow-up cadence that respects journalist inboxes
- Real-time tracking of opens, replies, and interest level
Coverage, links & reporting
Once coverage lands, we don't just celebrate — we document it and translate it into measurable authority.
- Full coverage log with outlet, reach, and link status
- Backlink monitoring and outreach for unlinked mentions
- A campaign report mapped back to your original goals
Clients & industries we've handled
Digital PR works differently in every vertical. Here's a breakdown of the industries our campaigns have run in, and what those campaigns typically look like.
Health & Wellness
Data-led campaigns on nutrition, fitness, and wellness trends, built for outlets like Healthline and WorldHealth.
SaaS & Technology
Product usage studies and industry trend reports designed to earn coverage in tech and business press.
Finance & Fintech
Consumer spending studies and market data campaigns pitched to national business and finance desks.
E-commerce & Retail
Shopping behavior research and seasonal trend stories timed to editorial calendars.
Legal & Professional Services
Thought-leadership placements and expert commentary campaigns that build long-term authority.
Consumer Products & Lifestyle
Lifestyle-angle campaigns built for features in outlets like GQ and the Huffington Post.
What our campaigns have delivered
A look at the results Beacon Digital PR campaigns have produced across client engagements.
National nutrition survey campaign
An original survey on consumer nutrition habits was pitched to health and lifestyle desks, earning coverage from wellness-focused national outlets within a single news cycle.
Remote work trend report
Proprietary product data on workplace habits was turned into a trend report that business and tech journalists cited repeatedly over a six-month period.
Seasonal shopping behavior study
A holiday spending study was packaged with custom visuals and pitched ahead of the news cycle, landing feature placements in lifestyle and consumer press.
Ready to see what a campaign looks like for your brand?
Book a free consultation and we'll map out what a Beacon Digital PR campaign could look like for your business.
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