Research
Original data studies from our team. Every figure is sourced and dated, and the data is free to use with attribution.
- Gambling · November 2026
Gambling Ad Complaints in Canada Nearly Halved in Three YearsComplaints fell 48% — and athletes and celebrities now drive 64% of issue-specific complaints, up from 13%.
- Gaming · September 2026
Esports Viewership Statistics 2026League of Legends Worlds 2025 drew 6.7 million peak viewers — down from the record, even as esports’ overall audience keeps growing.
- Gambling · September 2026
Loot Box Regulation by Country 2026South Korea fined a studio over $110,000 for hiding a loot box’s real odds — most countries still have no such law at all.
- Gambling · September 2026
Sports Betting & Prediction Market Sponsorship Deals 2026The NFL dropped its exclusive sportsbook deal for three rivals — while Polymarket signed MLB for up to $300 million.
- Digital PR · September 2026
Digital PR Pricing Guide 2026Most digital PR programs cost $3,000–$10,000 a month — and 39% of teams don’t know their own cost per link.
- Digital PR · September 2026
Digital PR ROI & Earned Media Value ExplainedThere’s no industry-standard EMV multiplier — here’s the honest formula, plus a free calculator.
- SaaS · September 2026
SaaS Churn Statistics 2026AI-native software retains customers at half the rate of traditional SaaS — but only below $250 a month.
- Health & Wellness · September 2026
Health & Wellness Consumer Spending 2026GLP-1 users cut grocery spending by 5.3% within six months — snack and soda sales are down 7-12%.
- Fintech · September 2026
Fintech Adoption & Consumer Trust Statistics 202685% of consumers trust fintech providers overall — but only 32% trust AI to manage their money.
- E-Commerce · September 2026
E-Commerce & Retail Statistics 2026AI-driven traffic to US retail sites grew 693% during the 2025 holiday season.
- Legal · September 2026
Legal & Professional Services Marketing Statistics 2026Lawyers’ AI use nearly doubled to 69% in a year — but only 9% of firms have an enforced AI policy.
- Consumer · September 2026
Consumer Products & Lifestyle Spending Statistics 2026Consumers plan to cut home decor spending by 32% — but 58% have bought something a creator told them to.
- Gambling · September 2026
Prediction Markets vs. Sports Betting: Kalshi, Polymarket & the Regulatory FightCombined trading volume grew roughly 5× in seven months — and at least 11 states say it's unregulated sports betting.
- Gaming · September 2026
Indie Game Statistics 2026: Revenue, Releases and ProfitabilityA two-person, $6 game passed 20 million copies in two months — while the median Steam release earned under $2,000.
- Gambling · September 2026
U.S. Sports Betting Ad Spend Has Fallen for Three Straight YearsTV ad volume is down 44% from its 2021 peak, AGA/Nielsen data shows — even as legal betting revenue keeps setting records.
- Gambling · September 2026
Global Gambling Revenue Reached $643.7 Billion in 2025Online made up less than a fifth of it — lottery, sports betting, and the US led the way.
- Gambling · September 2026
Loot Box Spending Is Consistently Linked to Problem GamblingA 2021 meta-analysis of 15 studies found the correlation holds — and regulators disagree on what to do about it.
- Gaming · July 2026
Video Games Generated 6× More Revenue Than the Box Office in 2025Mobile gaming alone out-earned every movie theater on Earth combined.
- Gaming · July 2026
Mobile Gaming Generated 2.6× More Revenue Than PC Gaming in 2025Mobile dominates on scale, but PC grew faster — and Steam releases hit another record.